The Beautiful Faces commercial was about thirty seconds long: ‘I am negro, morena, mulata, zamba. I am Afro-descendant. I count. Palenquero, raizal, mulato, negra, I count. Afro-descendant, morena, negra. I’m zambo, raizal. I count. Palenquero, negro.’ It ended with the confident words of Maria Eugenia Arboleda, a famous AfroColombian actress: ‘My people, in this census, count yourself!’ This was followed by the some fifteen Afro-Colombians featured in the commercial exclaiming in unison: ‘Proud to be Afro-Colombian!’ With images of people of various skin tones, urban Afro-Colombians as well as farmers and people in traditional clothes, and music in the background that was not easily identifiable with any specific region in the country, the commercial’s message was clear: they were all AfroColombian.
Tianna S. Paschel, “‘The Beautiful Faces of my Black People’: race, ethnicity and the politics of Colombia’s 2005 census,” Ethnic and Racial Studies, Volume 36, Issue 10 (2013). 11-12. http://dx.doi.org/10.1080/01419870.2013.791398.Tags: Afro-Colombians, AfroColombians, Colombia, Ethnic and Racial Studies, Maria Eugenia Arboleda, Tianna Paschel, Tianna S. Paschel