Exploring mixed race identity in CGI influencers

Posted in Articles, Arts, Communications/Media Studies, Media Archive on 2018-12-26 22:36Z by Steven

Exploring mixed race identity in CGI influencers

Dazed Digital
2018-09-26

Stephanie Phillips
London, United Kingdom

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From Lil Miquela to Lil Wavi, we look at why the majority of CGI influencers are being conceived as mixed race

Historically the It girls of the moment have reflected the true values of their time. 60s model Veruschka‚Äôs flowing blonde tresses and chiseled bone structure represented the decade‚Äôs youthful outlook. The 70s gave birth to the unconventional where powerhouse Grace Jones and avant-garde Donna Jordan came to life. Kate Moss started heroin chic in the 90s, and Brazilian Gisele B√ľndchen ended it. Today we have a new It girl to shape our confused and conflicted era.

With her constellation of freckles, millions of followers, and collection of side hustles that includes modelling and a pop career, 19-year-old Brazilian-American Lil Miquela, aka Miquela Sousa, could be your average beautiful, woke celeb crush except for one crucial fact; she‚Äôs not real. Created by the mysterious robotics company Brud, Miquela is one of a number of racially ambiguous CGI avatars taking over Instagram using a collage of mixed race identity…

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