|Articles, Communications/Media Studies, Media Archive, Texas, United States on 2015-07-28 02:32Z by Steven|
The Washington Post
Scott Vogel, Editor-in-Chief
Houstonia, a city magazine based in Houston, Texas
Offended by this image? Houstonia magazine doesn’t want your business. (Photo by Chris Skiles/Houstonia)
Don’t compare me to business owners who refuse to serve LGBT customers
As editor in chief of a lifestyle magazine, my job has been to balance two competing concerns of the journalism business: publishing stories that make a difference and selling ads that make money. This month, I discovered a third, hitherto unknown concern: ads that make a difference.
The full-page ad on the first page of Houstonia magazine’s June issue seemed innocuous. It showed a family of five in cozy domesticity, enjoying the warmly capacious living room they ostensibly found through the upscale real estate agency that created the ad. Mom stood barefoot in the living room, an arm around her 5-year-old daughter. Dad sat on an overstuffed sofa, struggling to keep the couple’s squirmy 2-year-old from leaving his lap. And at their feet was an unbearably cute baby boy perched atop an embroidered pillow on the family’s rug. Carefully composed and brightly lit, the scene, it seemed, could be described with just one word: adorable. But as it turned out, there was another word for it: disgusting.
That’s how a suburban Houston doctor described the image in an email to Ashton Martini Group, the real estate company responsible for the ad. “I will not put this magazine in my reception area!” he wrote. The source of his disgust? The mother in the ad was white; the father, black; and the couple’s three children, biracial. A second complaint reached me a week later, from a subscriber who confessed that, although he liked our magazine, “I just can’t go for racial mixing.” And so, lest his children “get it into their heads that this is okay,” he had taken our June issue straight from the mailbox to the trashcan.
I followed the two men’s impulsive actions with one of my own…
Read the entire article here.