Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Posted in Barack Obama, Books, Media Archive, Monographs, Politics/Public Policy, United States on 2013-06-01 20:18Z by Steven

Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Temple University Press
January 2011
272 pages
6 x 9
38 tables, 23 halftones
paper ISBN: 978-1-43990-276-9
cloth: ISBN: 978-1-43990-275-2
e-Book ISBN: 978-1-43990-277-6

Charlton D. McIlwain, Associate Professor of Media, Culture and Communication
New York University

Stephen M. Caliendo, Professor of Political Science
North Central College in Naperville, Illinois

Why, when, and how often candidates use race appeals, and how the electorate responds

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.


  • Acknowledgments
  • Introduction. The Political Landscape of Race-Based Appeals
  • Part I The Empirical Evidence on Race Appeals
    • 1. Producing Race Appeal: The Political Ads of White and Minority Candidates
    • 2. The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters
    • 3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity
    • 4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans
  • Part II: Case Studies in Race Appeal
    • 5. Racializing Immigration Policy: Issue Ads in the 2006 Election
    • 6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News
    • 7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election
  • Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?
  • Notes
  • References
  • Index
Tags: , , , , ,