SoCal multiracial families create their own Cheerios ‘ads’

Posted in Articles, Communications/Media Studies, Media Archive, United States on 2013-06-07 15:37Z by Steven

SoCal multiracial families create their own Cheerios ‘ads’

Multi-American: How immigrants are redefining ‘American’ in Southern California
89.3 KPCC: Southern California Public Radio
2013-06-06

Leslie Berestein Rojas, Immigration and Emerging Communities Reporter

Call it a reaction to a reaction.

A group of multiracial Southern Californians, happy to see a new Cheerios commercial featuring a mixed-race family—but upset over the flood of hateful comments it generated online—has come up with “ads” of its own.

The Cheerios ad went up on YouTube last week. In it, a little girl with brown skin asks her mother, who is white, if it’s true that the cereal is “good for your heart.” After her mother answers, the little girl runs off. The camera then cuts to her father, who is black, waking from a nap to find a pile of Cheerios on his chest.

Online, the ad drew praise for addressing shifting demographics when the number of multiracial American families is on the rise. But it also triggered a flood of hate-speech comments so vitriolic that Cheerios disabled the comments section under the video.

“We knew there would be some kind of backlash, but we did not expect it to be such hatred,” said Sonia Kang, a board member of Multiracial Americans of Southern California, a group formed in 1986 that celebrates and advocates for multiracial families and children.

Read the entire article here.

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Latinas and Latinos of Mixed Ancestry first interest survey

Posted in Latino Studies, Media Archive, United States, Wanted/Research Requests/Call for Papers on 2012-12-18 02:01Z by Steven

Latinas and Latinos of Mixed Ancestry first interest survey

Latinas and Latinos of Mixed Ancestry (LOMA)
2012-12-17

Welcome to LOMA’s first interest survey.  Your responses will help us learn more about you, the community we serve, and what we should be doing!  For more information, click here.

LOMA is a program of Multiracial Americans of Southern California (MASC) a 501(c)3 non-profit.

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MASC’s Thomas Lopez Discusses Mixed Latina/o Identity

Posted in Audio, Census/Demographics, Health/Medicine/Genetics, Interviews, Latino Studies, Live Events, Media Archive, Politics/Public Policy, Social Science, United States on 2012-10-10 04:12Z by Steven

MASC’s Thomas Lopez Discusses Mixed Latina/o Identity

Mixed Race Radio
Wednesday, 2012-10-17, 16:00Z (12:00 EDT, 09:00 PDT, 17:00 BST)

Tiffany Rae Reid, Host

Thomas Lopez

Thomas Lopez continues to amaze me. He has held various positions with Multiracial Americans of Southern California (MASC), Los Angeles, CA since 1995 and continues to organize numerous conferences, workshops and events such as “Race In Medicine: A Dangerous Prescription” and “A Rx for the FDA: Ethical Dilemmas for Multiracial People in Race-Based Medicine” at the Critical Mixed Race Studies Conference, DePaul University, 2010.

Thomas is also a filmmaker, having produced, Mixed Mexican: Is Latino a Race? which was shown at the Mixed Roots Film and Literary Festival (2010), Readymade Film Festival (2010), and Hapapalooza Film Festival (2011)

On today’s episode of Mixed Race Radio, Thomas will announce the start of a new program by Multiracial Americans of Southern California (MASC) called: Latinas/os Of Mixed Ancestry (LOMA).

The purpose of the LOMA project is to:

  • Provide space for expression of mixed Latina/o identity.
  • Provide culturally relevant material to the mixed Latino community.
  • Raise awareness of this community to society at large.

This will be accomplished by:

  • The establishment of a website with blog and forum discussions.
  • Social media campaign.
  • Attendance at conferences.
  • A public relations awareness campaign.
  • MASC seeks to broaden self and public understanding of our interracial, multiethnic, and cross cultural society by facilitating interethnic dialogue and providing cultural, educational, and recreational activities. In 2009 MASC celebrated twenty years of incorporation.

As a part of our mission, MASC has always worked to raise awareness of the impact of multiracial identification. During the 1990’s, we successfully worked to revise the Census to allow multiple racial classifications.

For more information, click here.

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