Caution and Skepticism About Univision-TheRoot Merger

Posted in Articles, Communications/Media Studies, Latino Studies, Media Archive, United States on 2015-06-07 18:42Z by Steven

Caution and Skepticism About Univision-TheRoot Merger

All Digitocracy

Jillian Báez, Assistant Professor of Media Culture
College of Staten Island, City University of New York

TV Network’s history of racism and colorism may not bode well for website formerly owned by The Washington Post Company

Two weeks ago Spanish-language television giant Univision announced its acquisition of, one of the top African American news websites. Coverage of the merger was quite celebratory and echoed co-founder Henry Louis Gates’ statement that “This bold new partnership between Univision and TheRoot underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people.”

But while Gates is obviously optimistic about the venture, I’m a little skeptical. Univision has some issues that no one has talked about that might impact things. For one thing, it’s digital presence, Fusion, is struggling to get traffic to its own website. Secondly, the parent company’s history as a serial consolidator and nasty habit of broadcasting racist content makes me cautious about this venture…

Read the entire article here.

Tags: , , , , , ,